As the technology takes the market on the stride, it is important to make the presence of the business in the

market through every component of digital marketing. The use of smartphones has increased the avenues to the

customers to explore and understand business anytime, anywhere and

on the same hand it has become important for the business to be available on phones anytime.

The phone is the market which people do not leave at any given point of time no matter they are leaving for the work,

its the first thing they keep in their pockets.

The need of mobile apps has an edge over websites as people are more available to use phone than to use a computer.

It has now become the integral part of marketing to be available as the app.





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