It is essential to know that to whom exactly you are going to target your brand. Failing to recognize the right audience or right consumers for your brand can lead to disappointments in the very beginning of the promotion of your brand. Once you have defined your audience, then it’s easy to design an experiential marketing strategy on the basis of your target audience. A lasting and positive impression of your brand can only be delivered if you have identified your target audience and know your customers well. Femme Fatale Media & Promotions, 183 Wellington St West, Suite 4205, Toronto, Ontario M5V 0A1, Ph: 647 456 2644, Web: www.femmefatalemedia.com

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